Salon Prive Showcases Morgan Super 3



The all-new Morgan Super 3 will make its UK show debut at Salon Privé London, from 21-23 April 2022 at Royal Hospital Chelsea, as the Morgan Motor Company showcases its entire range at the exclusive new luxury car event. Recently revealed to the press, the Super 3 continues the 113-year legacy of three-wheeled Morgan vehicles yet introduces a new product family with a design language inspired by the Jet Age of the early 1950s. Offering a unique driving experience, the Super 3 has been designed from the ground up to offer new levels of character, thrill and adventure. Built in Malvern, Worcestershire, like every Morgan since 1909, the Super 3 draws on the skills of the men and women that hand craft vehicles in the renowned red brick factory buildings.


While retaining the aesthetic integrity of the previous three wheelers the new Super 3 has been brought up to date with modern design and engineering and is the first Morgan with a monocoque structure. Powered by a 1.5-litre Ford three-cylinder engine, it significantly exceeds the power and performance figures of previous three-wheeled models. Providing a fitting antidote to mass-produced automotive manufacturing, the Super 3 reflects the Morgan Motor Company’s mission to deliver an exceptional mix of traditional craftsmanship and appropriate modern technology. Each Morgan is hand crafted using three core elements: ash for the bodywork frame, aluminium and leather. Added to that core are a huge number of options that allow Super 3 purchasers to tailor their car to their own specification ranging from adventure touring accessories to race-inspired liveries.


MORGAN'S MOTORCYCLE CONNECTION


In case you are wondering why we are featuring what is obviously a three-wheeled car in our motorcycle blog, there is a reason that goes back some 110 years to when Morgan and other companies were building what they termed 'cyclecars'. These were lightweight vehicles using motorcycle engines and many of those fledgling manufacturers (of which Morgan is the only survivor) trimmed down the cost by making them three-wheelers.


Based solely on the fact that they had one less wheel than a 'proper' car they were, somewhat surprisingly, regarded by the tax authorities of the day as a motorcycle and sidecar! That distinction has remained a big selling point ever since because it has cost saving advantages to three-wheeler owners in terms of vehicle tax and driving license. Not that anyone is going to buy a Super 3 to save money. At over 41,000 GBP purchase price it falls squarely into the luxury tax price bracket. They are bought by those who can afford it to have fun, not be frugal...!


Anyway, the distinction made by the road tax authorities way back at the beginning of the 20th century carried over to the competition world and as late as the end of the 1960s you could see the occasional three wheeled car doing battle with racing motorcycle sidecar combinations. in national level races. Nowadays .of course, there is no such thing. What are euphemistically referred to as 'sidecar racers' are. in fact super-sophisticated three-wheeled racing cars. You can still , however, see old time interaction between racing sidecar combinations and three-wheelers at classic bike meetings and the sight of a Morgan cornering at top speed is a sight never forgotten!


As can be seen from the picture above, the traditional Morgan with its exposed V-twin motorcycle engine (as per the car following in this shot) was superseded by car-engine and car-styled versions in the years post-WW2 as the bike manufacturers ceased production of the big twins.


The different styling aesthetic of these two distinct types of car was continued when Morgan resurrected the three-wheeler concept in 2010 with a classic new model (below)powered by an 1800cc vee-twin 1800cc made by S&S Motors in California, And at Salon Prive London on April 21sr -23rd, we will get our first look at the Super 3 (bottom picture) that closely follows the 1950s 'jet age' styling so popular back then.